Universities are adopting blogs

Universities around the United States are starting to adopt blogs in order to attract potential applicants. The Boston Globe published an article describing the trend:

“Liu writes about her college experiences in as much excruciating detail as she wishes — for $10 an hour, courtesy of the Massachusetts Institute of Technology’s admissions office. Uncensored blogs by Liu, nine other students, and four admissions and financial aid officers are the first thing that visitors to the admissions website see.”

vía Innovation Zen